Use Your Pictures to Support Your Text.

Illustrate your subject,
brand, place or activity with your words.
Then accompany your description with a photo.

You may find that you have the tendency to do the opposite.

We all like to put pictures on our website and then use a few words to justify their presence. However this is exactly what we want to avoid.

Don't let the photos detract from what is truly important. 

The answers to your readers questions. Pictures are often given too much value by readers and can lead to misunderstanding when not used appropriately. 

You should try to let the text define what the photo will be
before you choose and place a photo.

Too often we start by putting a picture we already have and build text around this photo.

Avoid building the content of your site around the photo. 

It might be better to shoot, organize and place photos on your site once you have finished writing so that you know what content they will be illustrating.

If you would like more information on how to use photos: 

Visit our Tools Guide site page about the types of blocks. 

There are however times that the picture is the subject. 

  • When you want to show the detail of a hotel room. 
  • In a shopping e-commerce oriented page.
  • If your site is about photography.

Make sure your photos don't detract from your (written) content

When they say a picture is worth a thousand words. 

these words are the reader's words not yours.

When attractive pictures are used near important information it can distract readers from what you really want them to know. 

Consider this: You have five pictures of very beautiful flowers in your garden next to a very small piece of text. The readers will look at the flowers, recognize their beauty and make a decision to visit your garden. There is a good chance that they missed the piece of text warning that these flowers in your garden are highly poisonous. 

This is an extreme example but it gives you an idea that readers place far more importance on photos than you would like them to. 

The lesson is to use photos sparingly to accurately illustrate your subject.


Now that you have clearly organized and well illustrated pages, it is time to 

think about how your reader will move from one page to another.