You Have Organized the Content of Your Website
Now It is Time to Review and Choose Your Titles.

Because Titles are so important. We suggest different ways to understand how to choose and create your titles properly.

What are Titles Exactly ?

   • There is a Title found on the top of each page. On this page it is :

       " You have organized the content of your website now

         it is time to review and choose your titles. ". 

   • You can also create a Title into your blocks. See below
        "Let's make sure we know how to make a title in a block of text "

         (You will also find the title of a page in the meta tags )

Let's make sure we know how to make a title in a block of text.

    • You select the first words that you want to set as a title
       they must be isolated words, with an empty line under them 
    • Click on the ( T ) icon
           - See what happens to your text
           - Click OK.

How the right titles help me with my clients and search engines ?

You may have seen this in our welcome email 

1 • List the top 5 questions your clients/readers will ask Google to find your site. 
   In their own words. Literally. Interview your future readers and take notes.

2 • List the top 5 questions your readers will have in mind consulting your site. 
    Again, In their own words.
    HINT, there are often not the same questions/formulations as in (#1).

3 • Create one dedicated page to answer each topic:

4• Choose your Titles well:

   - A typical Google query (1.)
     is a good base for the Title of the page that answers that question.         

Hint1: “home", “welcome", "a phone number", ... are not relevant titles for your home page. Nobody is  typing "Home" to find an "reliable plumber in south Manchester "
Another hint: In many cases these questions include the name of a place.


   - Typical questions from your users in their own words (2.)
      are good to title short chapters in these pages. 

This page is good exemple, short paragraphs, big Titles that help readers browse quickly and find what they want to read.


H1, H2 ?

For those who have been doing a bit of HTML. 
The Page Titles are H1 in your the code of your published page.
A Title in a block is a H2. ( It is about hierarchisation H2 is like sub chapters of H1 ) 

_ _ _

You can see how your titles present the information available for your reader.
The same Titles are important keywords for Google to understand
what your site is about and how useful it can be.

Feel free to contact us to have our feedback on the titles you have chosen.

Titles draw the eye and focus the reader's understanding, ...

A few important concepts before you review your Titles.

  • After gathering their questions, you have a clear picture of your readers' expectations. 
  • You know better how to address your readers with their own words. 
  • You have witnessed how a site is "read", or rather zigzagged and skipped through.
  • You know the keywords that your clients will be looking for and the expressions they are expecting to find. 

_  _  _

It is now time to take every chapter and every block into consideration and re-write the titles with the following in mind. 

  • The Title of a block says what is in the block, no more no less
  • A Title allows a visitor to clearly guess the content of the page, if there is some content that does not correspond to the title, either the title or the content has to change.
  • The eye will naturally stop on the titles. It will often be the only part of a chapter that readers will actually read.
  • Your readers will perceive the structure of your answer (page) from these titles and consider them as starting points from which to read.
  • Search engines will see keywords participating of the 'picture' they build of your site, for both content and structure.

_  _  _

A quick guide to edit your titles on your site:

    > The title of each page
It is often a strong echo of the label of the tab on the left. It confirms where your are, and defines briefly the content of the page.
It is the first line under the header, usually in bigger characters. 
Just click on it to edit. (for coders, this title is an H1) 

    > The title of a block (or a chapter in a block)
When you have the text that fulfills the criteria mentioned above, select your text, usually at the beginning of the chapter, and use the (T) in the editor to place a title. 
(for coders, this will be an H2)

_  _  _

The golden rule: Work from the inside out.

A good website can actually be built in the reverse direction to how it will be experienced by your readers.  
   Start by creating the text of each chapter, without title.
    Define the title of each chapters from the content of the chapter.
   Finish with the title of the page to describe the content of the page.
    Review the name of the tab to allow readers to guess surely the content you just titled.

Now what? 

Things are starting to look clear and easy for your readers to understand. You are probably feeling eager to start work on your homepage. Before you do that though there are a few more steps. Place your links throughout your site