The Importance of Circulation Within a Website
The answer to one question may create a new question for the reader
When your reader comes to a page he or she should be able to quickly find the answer to his questions.
Thanks to the clarity of your content the reader will soon formulate a new question.
Make sure they have direct access to the pages answering these questions. How? That is what this guide is about.
There is an especially clear menu on the left for just this purpose.
However, and especially because most people use phones, you should also:
Help your readers by creating links within your pages
Different readers may come up with different questions. Your job is to know these questions and provide the quickest way to reach the answer: the right link to the right page.
The best place to place these links is on the word(s) that describe the topic itself.
This circulation within your site is a very important quality to cultivate.
Visiting more pages of your site will help your readers build a lasting mental picture of it. The more questions you can answer, the higher the chances that your visitor will make a purchase, or making a booking enquiry, from your site.
You should also read this page on how best to implement links on your site.
Promote related content at the end of your pages
After reading your pages some of your readers will want to know more about a topic. If your website features additional pages, on closely related topics, and links to them at the bottom of your page, you will improve the user experience.
You can also take advantage of the footer's presence on all the pages to display: either a simple mention, like "Copyright my company 2021", or a tag line, or the repetition of the most important link(s) or information, facilitating circulation with links such as:
• Reservations (and provide a phone number)
• Contact us here, with a link to the contact page.
• How to find us, and a link to the map page.
Links between pages and Google
Linking your pages in a logical and meaningful way shows Google the ability of your site to provide clear answers to specific questions. Sometimes google will suggest more information on similar subjects from other sites, alongside your own.
Call to Action buttons
You have come a long way in the creation of your website
It's now time to test your site and learn from real users how to improve your site.