How to write for the web ?
How to make your content stand out in search engines ?


Clear websites are preferred by visitors.

Clear websites are preferred by search engines.


There's a lot to see on the web, and you don't have much time to make an impact, this guide will help you to create a clear and effective site, for your readers, and for Google.


You want to organise your website around the questions your readers will ask as they arrive to your effective home page.


You will dedicate one page per topic and help readers and search engines to understand what you present, proposing them links between your pages.


You will soon discover the importance of choosing the right titles at the right place and you will learn how to test your site on Google the right way.


SimDif (SimpleDifferent) is here to help you achieve this.

SimDif is a website builder designed for extreme ease of use, and also to help you efficiently organize your website, for your readers and for Google.


Our "Write for the Web" guide is an example of what you can do for your readers:

The clear menu on the left, or accessible through the famous Hamburger icon on mobiles, lets your visitors see where they can go to answer their questions. 

Once a tab is clicked, your clients won't feel lost. The tabs show where they are, and in the same time, present what other pages are available for them to visit.

This is the most comfortable way for your reader to explore and remember the material that you present.


Write for the Web explains how the qualities your reader will appreciate

also help search engines recommend your site.


Keep in mind: You are not your client.

You create a website for your readers to learn and take a decision. commonly, they will be learning about what you propose and take the decision to purchase it ...


Temporarily forgetting about your own tastes and expectations will help you avoid many of the common pitfalls when building a site. It is often really hard to set your own vision aside. 


But it's vitally important to turn to your readers and clients in order to understand, not only the words and expressions they use, but also how to organize the pages and choose the appearance of your site.


We encourage you to actively read this quick guide.

We keep improving it to make it as simple as possible.


These pages here are for you to browse at will, but please note that the numbers suggest a good order in which to address the key points.



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If you use SimDif, You can access and edit your site the same easy way with:    

The web: www.simple-different.com            
The App  for iPad, iPhone  and  for Android devices


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