Illustrate your subject,
brand, place or activity with your words.
Then accompany your description with a photo.
You may find that you have the tendency to do the opposite.
We all like to put pictures into our website and then using a few words to justify their presence.
This is exactly what you want to avoid.
Don't let the photos detract from what is truly important.
The answers to your readers questions. Pictures are often given too much value by readers and can lead to misunderstanding when not used appropriately.
You should try to let the text define what the photo will be,
before you choose and place a photo.
Too often we start by putting a picture we already have and build text around this photo.
Avoid building the content of your site around the photo.
It might be better to shoot, organize and place photos on your site once you have finished writing so that you know what the content they will be illustrating is.
If you would like more information on how to use photos:
There are however times that the picture is the subject.
- When you want to show the detail of a hotel room.
- In a shopping e-commerce oriented page.
- If your site is about photography.