A good start when you build a website:
List the questions you readers will have in mind.

Listening to your readers and understanding their expectations makes it easier and faster to build an efficient website.

It may seem obvious, but often it is not so easy to put aside your own preconceived ideas in order to let the reader's needs shape your site... After all, your reader is the one who will be looking for your site, browsing it, sharing it, and using it. 

In this phase of the creation of your site, think of yourself as doing research. Now it is the time to consider the questions your readers could ask. Don't worry about the answer to those questions yet.


Your readers come from different places for different reasons

  • Some readers will come through a request in Google. Often this is the most common way for your site to be found. Readers are using the web to answer specific questions they might have. Sometimes they are looking to plan a holiday or other times to purchase an item.
  • Others will find your site by clicking on a link they find on another site. Maybe this link was on Facebook, shared by a contact. Maybe it was on a flyer or business card.
  • Still other readers are returning to your web site. It may be for more information or maybe they want to keep on learning about your activity, or to make a purchase. Perhaps you keep a blog on your site and they want to check the latest entry.  

Make a list of the questions that your readers might ask
when looking for or visiting your site.


A. Write down the questions your readers could be asking in the language they would use.  

You are building a list of phrases, remarks, and words, as they are used by your reader.
Start your list on a sheet of paper and write down all of the questions your readers / clients could be asking about your activity. Try to do this in the language they would be using. 
Don't worry about answering these questions yet.

Just try to cover all reasonable possibilities. In their own words.

If you have the chance, interview the type of people who will be your readers and actually ask them what questions they have. Also ask them what kind of information they would like to find. Repeat these interviews until you no longer get any new questions.

B. Write down the questions your readers would ask Google when searching for your site. 

It is not the same language, often not even the same words as they would use when thinking about your subject. 

In real life they would ask: 

  • What kind of Yoga do you teach? 
  • Can I take this watch in water? 
  • How much is a night in that hotel? 

On Google these questions might look like:

  • Yoga course(s) 'my town'
  • High quality watch sales 
  • 4 star hotels 'my town'

C. Make a list of the questions that your readers should be asking but may not know enough to ask. These are the things you would like to tell them.  

This will be a third list and could include things like your business specials, special activities or events that you are hosting, a promotion or a new offering. 

It is important to know the difference between what they expect to see on your website and what you would like them to learn.

The goal in this phase is to understand the needs of your readers.

Right now is NOT the time to answer these questions. 

The next phase is about the treatment of the information you collected. 

There are a few more important steps you want to take before you start writing.

The next step is identification of the keywords and key expressions

The right questions, the right answers, the balance of a beautiful site