The importance of circulation within a website


Answering one question may create a new question for the reader.

When your reader comes to a page, he should be able to quickly find the answer to his questions.

Thanks to the clarity of your content the reader will soon formulate a new question.

Make sure they have a direct access to the pages answering this questions. How? This is what this guide is about.


There is an especially clear menu on the left for just this purpose. 

However, and more especially because most people use phones, you should also: 


Help your readers by creating links within your pages

Different readers may come up with different questions. Your job is to know these questions and provide the quickest way to reach the answer: the right link to the right page. 


The best place to place these links is on the word(s) that describe the topic itself. 


This circulation within your site is a very important quality to cultivate. 

isiting more pages of your site will help your readers build a lasting mental picture of the site. The more questions you can answer for your reader, the higher are the chances that the reader will make a purchase or book from your site.

You should also read this page about how to implement clever links into your site.



Promote related content at the end of your pages

After reading of your pages, some of your readers will want to know more about the topic. If your website features additional pages on close topics, linking them at the bottom of your page will improve the user experience.


The footer

You may want to take advantage of the footer's presence in all the pages to display:, either a simple mention, like "copyright my company 2009-2012" or a tag line or the repetition of the most important link(s) or information, facilitating circulation with links such as:
 • Reservations (and provide a phone number)
 • Contact us here, with a link to the contact page.
 • How to find us, and a link to the map page.


Links between pages and Google

Linking your pages in a logical and meaningful manner shows, also to Google, the ability of your site to provide clear answers to specific questions, and even sometimes, to propose to get more information on similar subjects outside of your own site. These are qualities Search engines do appreciate.

A web page should never be isolated, it is part of a network of pages, in a network of sites

You have come a long way in the creation of your website.

It is now time to test your site and learn from real users how to improve your site.