The importance of circulation within a website


Answering one question may create a new question for the reader.

When a reader comes to one of your pages they should be able to quickly find the answer to their questions, thanks to the clarity of your content the reader will soon formulate a new question. You should be thinking of the questions that your reader will formulate after consulting each page and help to direct their attention to the pages that contain the answers to these questions. 


There is an especially clear menu on the left for just this purpose. 

However you can also: 


Help your readers by creating links within your pages

Within the page you should also be thinking about keywords that your reader will be keying on and link these to the pages that offer the answers to the next logical questions that your readers could ask. Often this will be the next page on your site but this is not always the case. Different readers may come up with different questions. Your job is to know these questions and provide a way for the majority of your readers to easily answer these questions in the body of the page they are reading. 


This circulation within your site is a very important quality to cultivate. 

Visiting more pages of your site will help your readers build a lasting mental picture of the site. The more questions you can answer for your reader, the higher the chance that the reader will make a purchase or booking from your site. 

You should also read this page about how to implement clever links into your site.


Promote related content at the end of your pages

After reading of your pages, some of your readers will want to know more about the topic. If your website features additional pages on close topics, linking them at the bottom of your page will improve the user experience.


The footer

You may want to take advantage of the footer's presence in all the pages to display:, either a simple mention, like "copyright my company 2009-2012" or a tag line or the repetition of the most important link(s) or information, facilitating circulation with links such as:
 • Reservations (and provide a phone number)
 • Contact us here, with a link to the contact page.
 • How to find us, and a link to the map page.


Links between pages and Google

Linking your pages in a logical and meaningful manner gives weight to the fact that you understand your readers questions. It shows the ability of your site to provide clear answers to specific questions but also to propose to get deeper in similar subjects.
Such links based on vocabulary and subjects within your site also have the benefit of helping Google and other search engines to map your site in a manner that will be increasingly important. You can bet that linguistic and lexical skills of search engines will keep improving and be therefore more and more appreciative of such approach.


Not to mention that it makes your site even more easy and useful for your reader! 

A web page should never be isolated, it is part of a network of pages, in a network of sites

You have come a long way in the creation of your website.

It is now time to test your site and learn from real users how to improve your site.