Original, Organized and Useful content
Create original content
Don't copy content from another site, even if it is your own. It is called "duplicate content" and is frowned upon by search engines. Think of your site as an opportunity to improve on what has already been said on your subject.
You should believe that this content is worth having its own site. Show your readers that you have something unique to share
. For example, your knowledge, your business, how you do it, how it serves your clients?
Empty is full
Don't be afraid of clarity, even if your page feels empty.
Clarity reduces the strain on your visitors.
There's nothing to prove by saying a lot. Extensive testing has shown that if you put too much on a page, it will be skipped over rather than read. Your client will miss your point, and you will miss your client.
Clarity, precision and simplicity create effective websites
Try to keep in mind:
The goal of your reader is to find answers as quickly as possible.
It is not an easy task. But we are here to help. Our guides explain the simple logic behind some of the principles in web design and usability.
This guide is for you. Feel free to browse it, jumping from page to page, or read it like a book, in the order it is presented : It is designed as a methodology to help you create your site.