We all make mistakes when learning something new.
Here are some of the common pitfalls,
and our tips on how to avoid them:
- Your visitors will not read your website from beginning to end. Don't assume they will understand all the details that you have spent so much time explaining.
- > Help your readers find quickly the answers to the questions they have. This guide can help you prioritize your content to focus attention, and have them click.
- Don't start by writing the home page.
> How can you summarize your content before you've written it?
- A website is best built from the inside out. The home page is last.
- Don't start your site by choosing the color scheme and other aesthetic details.
> Try to find out what your readers expect to see first,
- and remember: your own taste may not be relevant (!).
- Avoid using too many pictures.
> Plan your site, write the content first, then illustrate it.
- Don't fall into the trap of thinking that nice photos will make your site. If they're not relevant they will be ignored, or worse, they will distract from the message.
- Don't forget to plan the organization of your content before writing it.
> You might feel inspired one day and write and write ... but website visitors scan more than read and content needs to be very clear and well organized so that the information being searched for jumps off the page.
- Don't think only about what you like when making your site.
> Ask yourself, who is this website for? Is it for you or for your readers?
- Adopting your reader's point of view is (one of) the main key(s) to success.
- Don't think your new site will magically increase your sales overnight.
> Just like a physical shop you need a little more than simply having a shop to capture the interest of your customers.
- Your Website is an important part of your strategy, if you plan it well.
- Don't think that once the site is done it can be left alone.
> It is important to maintain and improve your site weekly and daily.
- Your visitors and Google, both value updated content. It can be fun to build that habit.
- Don't think that it's hard, or beyond your capabilities.
> We honestly don't believe so. Think about your audience, make use of our write for the web guide, learn from other sites, and have fun. Time will fly.
- Don't think that you need to be an expert.
> You simply don't. But getting help can at times be worthwhile. What is important is to know the needs of your readers. And because SimpleDifferent is so easy to use, you can hire a professional photographer or logo designer and still keep control of your own site.