Writing for the web is a big issue today.
Making your content simple is not that easy
Do some research and you will find many good recommendations about the need for particularly short phrases. Using simple language allows a faster reading experience and a higher level of comprehension and memorization.
Clear and well-organised chapters allow the reader to take a more comfortable and more constructive decision in this ever repeating issue = read or click?.
Ok, it must be simple ... but how to choose the right words?
• the reader's expectations.
• the language he understands,
• the vocabulary you would like him to learn.