Reality check on search engines
• Your site is published on the web. It does not mean it is visible to search engines. To make your site visible you need to have links, on other websites, towards it. You could also register it manually, but it is finally less interesting than having other sites pointing at yours.
• Search engines are blind and don't exactly speak your language but they will still rely mostly on the words and expressions you have chosen to analyse your site content, just like your reader. *
• Search engines are very clever at trying to regroup words and draw relationships between them. For example: They will know that when you talk about oil on a mechanics site, you are not talking about cooking oil.
• Search engines will try to define the content of your site and match that content to the questions your readers will be asking them. Therefore you should match the language you use to your users expectations. *
• The job of search engines is to try to give their users, your future readers, the best possible answer to the questions they ask. Search engines love to be useful & helpful to their users, just like you.
• They hate to "think" that you are trying to trick them, and your clients hate this too. This is why you should try to be clear (well organized) and sincere in your pages *
• Time is an important factor. Search engines value the fact that a site has longevity. It will take time before your site is "appreciated" by search engines.